YouTube Target Audience: The Ultimate Guide To Grow Your YT Channel!

How do you target on YouTube? How are YouTube ads targeted?

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Why is it important to understand the YouTube Target Audience help? As you know how vast this YouTube video-sharing platform is. If you want to grow your YT channel or business, it is essential to understand the audience. This is one of the platforms that all age groups relate to. So if you are making a video or running an ad, you need to know the audience that will be interested.

Let’s understand in-depth about the YouTube Target Audience.

What is YouTube Target Audience?

Mostly all age groups and gender types access YouTube on their phones or desktops. To run ads or create videos you need to have the target YouTube audience in mind. You cannot just place ads everywhere on YouTube because that will be too irrelevant and a waste of your money. Hence, here are some things that you need to consider while learning about the YouTube target market.

Things to consider when using the YouTube Target Market

Search based targeting

You obviously don’t want to display your ads on random people’s screens. Firstly they won’t be interested and secondly, it will be a waste of money. People will not buy something that is not relevant to them. For example, why will a teenager be interested in buying an ear aid?

youtube target market


Fortunately, the YouTube ad targeting allows you for search-based video ad targeting. This lets you strategically place your ads on YouTube videos by getting a glimpse into a user’s YouTube search history.

Competitor channels

Imagine if your YouTube target market options give you the opportunity to display your ads on your competitor’s videos. Doesn’t this sound like an excellent strategy for keeping your company on the top of mind when it comes to targeting YouTube audiences?

In-stream ads

youtube ad targeting


The YouTube ad targeting lets you run ads before the video or after the video as well. In fact, you can now display ads while the video is being played.


Gender: Is your product gender-specific? You can target the YouTube audience based on gender.

Age: Age plays a vital role in targeting the audience. As we mentioned above, why will the Youth be interested in purchasing products that the older age group uses?

Income: Not everyone can buy your products. You can classify people between the income group.

Location: Imagine you are in Georgia and see a leather jacket ad. We do not need a leather jacket in Georgia, just some sunscreen and cocktails, maybe?

Other factors: Some products can be adult-specific or child-specific; hence you can target the YouTube audience accordingly.

How to view the YouTube audience analytics?

Here are the steps to view the YouTube audience analytics:

1. Open YouTube on your browser

2. Click on the user icon in the upper right

youtube profile picture


3. Now, Select “YouTube Studio.”

youtube studio


4. Once you open YT studio, click on “Analytics” on the left.

youtube analytics


5. Tap “Audience.”

youtube audience

You will see detailed information about the audience who have seen your video. In addition, you will understand what type of audience is watching your videos depending upon the age, gender, location, and watch time.


We hope you now know everything about the YouTube target audience. This is important for you to reach the right people on YouTube.

Frequently Asked Questions

Q1. How do you select your target audience on YouTube?

Ans. Demographic Group: Select the age group, gender, income, and parental status of the audience you want to reach.

Detailed Age group: You can select the audience from the shared traits like the college student, new parents, or owners.

Q2. How do you target a global audience on YouTube?

Ans. If you want to target a global audience, you can maintain one YT channel with content in multiple languages.

You can also create separate channels for different languages.

But it is vital to create one global channel and support the other local channels you have on YouTube.

Q3. What age group uses YouTube the most?

Ans. Almost all age groups watch YouTube, as this is one of the most popular video-sharing platforms. But the age group from 15 to 25 years access YouTube the most.

Q4. What is the biggest audience on YouTube?

Ans.  The genre that is most watched on YouTube is comedy. In 2021, India has the most YouTube users.

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