Top 5 Advantages To Create A YouTube Business Account in 2022

Why create a YouTube business account? If you have this question in mind to grow your business, then you are on the right track! The digital world is evolving enormously, and if you want to reach the right set of people, you definitely should create a YouTube business account. YouTube has more than 2 billion users over the globe; won’t you want to reach them at one time?

Here we will discuss why you need to have a YouTube business account in 2022.

Why Create YouTube Business Account?

Targetting the right audience

YouTube plays a significant role in reaching the right set of audience. You can choose your audience who will be genuinely interested in buying your product. Another plus point of having a business account on YouTube is that you pay only for engaged views. For instance, when a user watches your ad for more than 30 seconds only then, you will pay. In return, your YouTube account gets more views too!

Builds Trust and Goodwill

People only end up buying your product when they trust you. Hence, when creating ad campaigns for your product, make sure that you create content that they can relate to. Also, a research report says that if you want to drive people to your products, you can make videos where a person speaks about your product or service. This, in return, will help you to gain more sales and leads. Also, this is one of the best ways to build a bond of trust and goodwill between you and your customers.

Grow globally as a Brand

If reaching a global audience is your target, then having a YouTube business account will be the best way to do so. But, of course, you will also have new visitors visiting your YouTube brand account as well. In addition, making videos in English will help you to maximize your reach globally.

If you want to receive 4% more views on your videos, you should add captions or subtitles to your videos.

Earn From YouTube

Are you wondering how a business account will help you earn money on YouTube? As you know, this video-sharing platform is the second largest search engine globally. More than five billion videos are viewed in a day. You can earn money on YouTube by making videos on YT and running product ads on YouTube videos.

Appear on Google Search

Whenever you search for a term on YT, you must have noticed that you get mixed results that include a list of videos and sites that answer your query. For instance, if we search the term ‘which phone should I buy in 2022’, we get a list of websites that answer our questions and YouTube videos.

Hence, if you create a YouTube brand account on YouTube, there are high chances that your YouTube videos will appear on the Google search.

Do you want to know how does YouTube earns money? What is the YT business model? Let’s understand this in-depth further.

How Does YouTube Earn Money?

These are the core pillars for Yt to earn money:

1. YouTube Premium
2. YouTube TV
3. Ad revenue
4. Sponsorship

YouTube Premium

YouTube has more than 50 million premium users, including YouTube Music and YT premium.

Premium membership is available at $11.99, including ad-free videos and continuous songs that will run in the background!

Here are other features that YouTube offers to its premium users:

1. A premium user can now watch ad-free videos and download them. YouTube videos will still play while you work on your other apps.
2. YT music offers to download offline which are ad-free and lets you access other apps as well.
3. YouTube Kids will also be available offline and can be accessed without ads.

YouTube TV

If you are using streaming services instead of cable then you know that YouTube TV is one of the best live streaming platforms. Also, it is available at $64.99 per month. With more than 4 million subscribers YouTube TV is comparatively better than its competitors!

YouTube Ad Revenue

As we discussed above your brand account can earn money by running ads on your videos. So YouTubers who are a part of the YouTube Partner Program earn 55% of the ads revenue, and 45% is kept by YouTube. This video-sharing platform has made more than $20 billion in the year 2020.

YouTube Sponsorship

YouTube allows the audience to pay fees to YouTubers and the content that they like watching. In return, YouTube offers perks and badges to its content creators.

Conclusion

If you want to grow as a brand and want to reach the desired audience globally then creating a YouTube business account is the way. Expand your business and warm money through YouTube at the same time!

Frequently Asked Questions

Q1. What is a YouTube business account?

Ans. A brand account or business account is created for your brand specifically. It is different from your personal account. Being the owner of your brand account, you can add or remove managers, edit business info and manage your videos.

Q2. Is YouTube’s business account free?

Ans. Yes it is free and quite easy to make one for your brand!

Q3. Are there any disadvantages of a YouTube brand account?

Ans. No there are no disadvantages of having a YouTube brand account. But if you have a YouTube channel and you want to make it as a brand account, then you might face challenges.

Q4. Why is YouTube good for businesses?

Ans. You can use your brand account on YouTube, to address your customer questions, promote your brand and reach a global audience.